Strategy Consulting · Steel & Capital-Intensive Industry

Helping steel companies make better strategy for over thirty years.

First River works with steel producers, processors, raw materials suppliers, customers and investors on strategy, market assessment, M&A, and operational transformation. We bring deep industry knowledge and proprietary data to every engagement.

30+
Years in Steel
6
Continents Served
200+
Engagements

Deep specialization,
not generic advice.

We focus exclusively on steel and capital-intensive manufacturing. That focus gives our clients an advisor who understands their markets, competitors, cost structures, and strategic options at a level general consultancies simply cannot match. We speak your language.

Strategy Development

Corporate and business unit strategy for steel producers, processors, service centers, raw materials suppliers and customers. Where to compete, how to win, and how to build lasting advantage.

Market & Competitive Analysis

Proprietary data and deep market knowledge applied to supply-demand analysis, competitive positioning, pricing dynamics, and market entry.

M&A Advisory

Due diligence, target identification, and strategic fit assessment for acquisitions and divestitures across the steel value chain.

Operational Transformation

Performance improvement, organizational design, and change management for steel operations navigating decarbonization, market shifts, and competitive pressure.

Senior people, every engagement.

No junior analysts, no outsourced work. Every First River engagement is led and executed by experienced professionals who have spent careers inside the steel industry.

James Moss
James Moss
Partner
40 years of strategy consulting to the global steel industry. Cambridge (UK), Pepperdine, strategy & organization development focus. A dual citizen of the US and the UK, James is a keen observer of the industry worldwide with wide experience of developing strategies under difficult conditions. Co-host of the podcast The Green Steel Challenge, now in its third series.
Tony Taccone
Tony Taccone
Partner
40 years of steel and economic analysis & strategy consulting. W&J, Duke, strategy & economics focus. Tony is a dedicated analyst of the global steel industry and of its role in economic development, with strategies developed across a wide variety of product areas & competitive conditions. Served in a variety of capacities on the board of directors of a US public company.
Jessica Wagner
Jessica Wagner
Senior Associate
30 years of steel and other industry consulting with Hatch Beddows & Arthur D Little. Swarthmore, MIT. A dual US and Italian citizen, Jessica focuses particularly on the European industry and manages the US industry data reports from First River.
Strategy books and notes on a desk

What's Your Strategic Challenge?

The purpose of strategy is to drive profitable growth by building competitive advantage. We apply simple tools and use the language of industry to open up the strategy conversation. Here are two examples. We've built an interactive tool that plots your company's performance against industry benchmarks and identifies your strategic agenda. And as an antidote to complex strategic theories, we offer a distillation of just about everything you need to know about strategy into nine words.

Do Know Simplify Focus Choose Be Different Fit Learn
Kick-start your strategy conversation...

ScrAppie™ — Scrap Supply & Demand Calculator

We build tools that turn complex industry data into actionable intelligence. ScrAppie™ is a working example — a US regional scrap supply and demand calculator that combines population-based supply modeling, mill-level demand analysis, and international trade data into an interactive analytical tool. Search by zip code, mill, or region to instantly see the scrap supply/demand balance for any area in the United States.

80+
Steel Mills Tracked
220+
Auto Shredders Mapped
33K+
Zip Codes Analyzed
Try ScrAppie™

Let's talk about
your challenge.

Whether you're navigating a strategic shift, evaluating an acquisition, or need deeper market intelligence — we'd welcome the conversation.

Phone
Address
700 River Avenue
Pittsburgh, PA 15212